B2B / SaaS · Resume Example

Marketing Manager Resume Example & ATS Keywords

Marketing resumes get filtered hard. Lead with pipeline, CAC, conversion, and brand metrics tied to revenue. Generic 'managed campaigns' lines get auto-rejected.

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Strong bullet examples

Lead each bullet with a strong verb and a number. These are recruiter-ready models — adapt them with your real metrics.

Built ABM program targeting 200 logos that generated $4.8M pipeline in year one at 14% conversion.
Owned SEO program that grew organic traffic 312% YoY and contributed 41% of inbound MQLs.
Cut blended CAC 28% by reallocating spend from paid social to lifecycle email and SEO content.
Led rebrand and website relaunch; lifted homepage-to-demo conversion from 1.4% to 3.9%.

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